Pete Blackshaw

Pete Blackshaw is the Vice President of Digital and Social Media at Nestlé SA, based in Switzerland.

In addition to helping shape digital strategy for Nescafé, KitKat, Purina, and hundreds of other Nestlé brands, Pete oversees Nestlé’s industry-recognized Digital Acceleration Team (DAT) as well as the Silicon Valley Innovation Outpost (SVIO), which he helped launch.
Prior to Nestlé, he served as CMO of NM Incite, a joint venture between Nielsen and McKinsey.

He is author of a book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World”, and periodically authors columns in Advertising Age centered around the book’s themes.

Pete founded, and co-founded the Word-of-Mouth Marketing Association (WOMMA).

He is a 2015 MediaPost “Online All Star” Winner, a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation.

Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.

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    Can a 150-year-old Swiss company act like a start-up, especially in a context of market transformation and surrounded by digitally-powered disruption? This is a question that the Nestlé global head of digital and social media, Pete Blackshaw, ponders every day....